practice of selling the product

Me and ron did a practice run of selling our product as we will not be present on the day of the actual stall but this will help our group to get an idea of how many they could sell in a certain amount of time and still give me and Ron the experience of selling our own product.

Posters/ advertising

The brand colours are the colours of the glow sticks and are used with in our posters and logo

 Poster 1- advertising the glow sticks we decided to incorporate one of the other names in the poster " snap and let it glow" because thats all you need to do to make them glow easy, there's also showing the deals that we had 4 for £1 to try and encourage people to by 4 because it works out cheaper.

poster 2- this is pricing and examples of what you can make out of the glow sticks al though this is just an example as we hadn't worked out the pricing for each item yet so there all at a 40p example. I think the posters work and fit in with what we are selling the logo works well against black and with all the images and writing.

Branding team logo design

 these are some photo's from my sketchbook of my initial idea's for the logo i knew that it should be simple and we wanted it to represent the glow stick.

this is what we ended up with for our final logo it reflects the glow stick as our product we chose the colour blue because it stood out the most.

NEW NAMES FORTHE STALL:

Idea's:
*Snap and glow
*Let it glow
Silent light
Neon lights
Merry Neons
Merry Glow
Happy Glow

as a group we narrowed it down to 2 names Snap and Glow or Let it glow
we took a vote and LET IT GLOW came out on top so we went with that... so me and ron (branding Team) could now start on a logo and posters.

Costing

here is a photo from my sketchbook of trying to work out the costing with the group

50p 8inch glow sticks
0.35p each 6" fatter glow stick
selling at £1.50 = 100= £150.00
                                  -£35.00
sell 23 to break even  + £125.00

1,000 8 inch glow sticks
buying them at 4p each

1 = makes a Braclett = 50p
3 = Neckless = £1.50p
4= Bunny ears - £2.00 min £4.00 max
2 _glasses -£1.00 min £3.00 max

CHANGE OF PRODUCT/IDEA

we decided to change our idea as we all felt like there was other people selling very similar products one team was selling muffins so we all came up with idea of selling something to do with the concert- Glow sticks! came to mind so we started to look into this further...

http://www.glowsticks.co.uk/

http://www.glow-sticks.org/

http://www.wellglow.co.uk/

need to start thinking about the branding the name of our stall and the logo....

visual idea's

http://allrecipes.co.uk/recipe/6578/christmas-tree-gingerbread.aspx
idea's for ginger bread men and recipe's.

for baskets maybe go to pound land, names:
ginger breads
cookie crumble
xmas
gingle bells
hot cookies
Cookie team
Cookie ppl 
one sweet cookie

Stall design idea's by anabell


by this point we now have each got a job to do:
annabell- stall design
ron and jade - branding/ posters/ logo/
juliana- manager/ costing
masma- Costing
Shumina- Product research
Ollie- Product research

stall idea's

we have a group on face book so that we can post each other our idea's some screen grabs of these to show our progress as a group, our idea's for products were originally hot food like chips then we fund out that we couldn't do hot food so we went on this idea's of selling cakes ginerbread men, sweets to get into the festive season.

This a diary of My e&e group : sweet cookie and group members are:
Juliana Ball
Ollie wainright
Jade dauncey
Anabell ledger
Ronald santiago
Shumina aktar
Masooma mohamed